Most organizations and many people have web sites. Some of us have several. No matter how many you own, I highly recommend you study this checklist and review your own with it: Website Content Checklist: 200+ Checkpoints to Make Your Prospects Love You.
I would be willing to bet there’s at least one idea in here that you can adopt to make your web site better. In fact, I bet there are several.
If you have no web site, go through this before you start building your own. It’s a great resource if you are a small business needing to design your web site. In today’s world, we are all small businesses.