When I first started following Web 2.0 companies over 15 years, Zoho was an early player. Since then, some companies became very successful and many failed. I used to joke with a friend every time a story of Zoho came up I was surprised it still existed. Not only does it still exist, but it is rolling out new features: Zoho’s pipeline-centric CRM solution built for small businesses gets new features
I’m happy to see it is a going concern. It’s easy to think companies should “go big or go home”. It’s better to think that there is another path to success. Zoho seems to have found that path.
More on them here.
Most organizations and many people have web sites. Some of us have several. No matter how many you own, I highly recommend you study this checklist and review your own with it: Website Content Checklist: 200+ Checkpoints to Make Your Prospects Love You.
I would be willing to bet there’s at least one idea in here that you can adopt to make your web site better. In fact, I bet there are several.
If you have no web site, go through this before you start building your own. It’s a great resource if you are a small business needing to design your web site. In today’s world, we are all small businesses.
(Photo by Andrew Neel on Unsplash)