If you are like me, you can be spooked at how much social media companies know about you. I’ve become so concerned that I recently moved over to Duck Duck Go for some of my searches in a (vain?) attempt to prevent this from happening. I also have some privacy tools installed on my browser in the hope I can cut down on the information companies are gleaning about me.
We all have our ideas on how they do this. If you want to know how one company does it, see: How TikTok Reads Your Mind.
More on surveillance capitalism here.