This article, The Chocolate Wars – NYTimes.com, has a great rundown of the state of affairs when it comes to chocolate in the world today. The article starts with the fight for Cadbury, with Kraft on one side and Hershey on the other. This is not appealing to the British, I suspect, based upon the comments of the Mayor of London, Boris Johnston, who says they…
“…face an appalling choice of succumbing either to Kraft, makers of the plastic flaps of orange cheese, or to Hershey, whose Hershey bars have been likened in flavor — by independent experts — to a mixture of soap powder and baby vomit.”
Chocolate is big business, especially as places like India start substituting traditional treats for chocolate ones. (Think of all the cultures that don’t have chocolate desserts: those will be the countries and cultures that the big chocolate makers will go towards.)
But it’s not just business. The article has a summary of the history of chocolate over the 20th century and some guesses as to why we find chocolate so appealing. So break open a box of Christmas chocolate — or heck, have the last one! — and check out this article.