Daily Archives: September 20, 2012

Why is U.S. election is going to result in a big shift in polling

One reason: cell phones. As this article shows, Obama’s Lead Looks Stronger in Polls That Include Cellphones – NYTimes.com, there is a big difference in polls that use cell phones in their mix and those that do not.

I think the ones that that include cell phones show better results. If they do, I also expect the ones that do not include cell phones will change their methodology soon. Or go out of business.