Here are two pieces on the association of Fred Perry and political fashion.. This one, Why does the far right love Fred Perry? Mainstream fashion is its new camouflage | by Cynthia Miller-Idriss in The Guardian and this one, Fred Perry, Proud Boys, and the Semiotics of Fashion.
The first one superficially touches on how the political right adopts certain clothing to wear as a uniform. The second goes deep into the history of clothing to signify membership within social groups.
If you read the first one, you’d get the impression that some good PR could shift the negative associations of the far right with Fred Perry. After reading the second one, you may realize it would be much harder to do than that. The associations go deep.
Sadly, many of the pieces I read in the Guardian are like that. They are a good jumping off point, but if you want to better understand a subject, you need to go elsewhere.