It looks like Gap is expanding into home decor like other companies like Zara and HMV. As Apartment Therapy explains:
Gap Home is a new brand of over 400 home essentials including bedding and bath, kitchenware, and general home decor like curtains, pillows, and bathroom necessities, with prices starting under $16. The brand plans to release seasonal and special lines throughout the year, so get ready to add a bunch of goodies to your holiday decor collection.
For more on it, see Apartment Therapy.