On the creator economy, access, and monetization


The following quote from an Axios piece struck me as odd:

The creator economy was supposed to democratize media, but it turns out that a small portion of creators still reap the most revenue for their work across multiple platforms.

I wonder how they came up with their assumptions. The creator economy has been going on since blogging and other Web 2.0 technologies, and while it has given creators equal access to platforms, it has never spread the wealth. Ever. There is a reason why books like The Long Tail were successful: they accurately described how things worked. Platforms come and go, from Blogger to Twitch, and no doubt more will come in the future. Everyone will have equal access to them. Likewise, a few will reap the lion’s share and the rest will get crumbs. That’s how it works.

For more on it, see: The creator economy is failing to spread the wealth – Axios

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