Daily Archives: April 22, 2009

Lucy Waverman on Twitter

Lucy Waverman knows food: not only how to prepare it, but how to communicate to others about it. She has appeared on television and has written numerous cook books, magazine and newspaper articles, including the Globe and Mail. I was fortunate to get to know her when we both took informal Italian classes at Grano’s years ago. She’s delightful.

Recently Lucy has taken on a new challenge: using Twitter to talk about food, including the sharing of recipes. For example, here is the classic spaghetti carbonara recipe reduced to a demi-glaze of 140 characters:

Carbonara: 12 oz spaghetti cooked. Mix with 6 slices ch fried pancetta, 3 eggs, ¼C evo, 1C grated parm, S&P. Garnish ch parsley.

Impressive! I think this is another innovative example of what you can do with Twitter. Lucy writes about the experience here: globeandmail.com: Cooking on Twitter. I highly recommend it.

And what happens when Oprah embraces a new thing, like Twitter?

According to USAToday, quite alot. I think the headline says it all: Oprah effect: 43% jump in Twitter traffic
(You can see the traffic spike up at the end of the line in the great graph from hitwise)

Even with Twitter’s exceptionally strong growth, this was alot.

More good stats can be found in the article.