And what happens when Oprah embraces a new thing, like Twitter?

According to USAToday, quite alot. I think the headline says it all: Oprah effect: 43% jump in Twitter traffic
(You can see the traffic spike up at the end of the line in the great graph from hitwise)

Even with Twitter’s exceptionally strong growth, this was alot.

More good stats can be found in the article.

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