WIRED has a good review of the latest product from Sonos, here: Sonos One Review: Amazon’s Alexa Is Here, But It Still Has Some Growing Up to Do
What makes this development significant to me is that it signals that Sonos is concerned with Apple and others coming and taking away market share. Sonos has a great line of products already, but Apple is threatening to take a piece of that with their new home speaker with Siri/AI capability. Sonos has beefed up their AI capability to meet the challenge.
I expect that the next big thing in IT will be the vocal interface tied in with a speaker system in some form. I expect we will see them everywhere. Perhaps not for extended communication, but for brief and frequent requests.
If you are an IT person, I recommend you learn more about chatbot technology and how it will integrate with the work you are doing. More and more users will want to be able to communicate with your systems using voice. You need to provide a vocal interface for them to get information and send information.
Most homes will have one device acting as an aural hub. Sonos wants to make sure it is one they make, and not Apple.