If you are like me, you fool yourself sometimes into thinking that sandwich you bought for lunch or that muffin you eat on the go for breakfast is not all that bad for you. Chances are, you are wrong. However, if you had better information about the calories you were ingesting, you might choose a lighter alternative, I think.
Health Official in New York City thought so, too.
“Since last May, chain restaurants in the city have been required to list the number of calories for every item on their menus. According to a recent survey, more than 80 percent of those who saw the calorie count were “surprised,” even shocked, that an innocent-looking bran muffin could contain 470 calories and a full-fledged Big Mac attack (with soda and fries, of course) more than 1,200.”
Sounds like a great idea, right? Well, not to everyone.
“Some restaurants are suing to overturn the requirement. Many restaurants also back the LEAN Act, recently introduced in Congress. This deceptively named bill would pre-empt New York’s law, and a similar law in California, allowing restaurants to tuck calorie information at the back of the menu or in a separate brochure.”
I think this is a case of an opportunity in disguise. Smart restaurants will take advantage of such requirements to market new products to clients that help them with calories, rather than try and fool them. Everyone will be better off.
For more information, see the Editorial – 2,000 Is Really Enough in the NYTimes.com