
How is the Apple Watch doing, you might wonder? Well according to this piece, pretty pretty pretty good. Check out these stats:

Pretty much on every measure it is a big success, especially on the annual sales side.
Looking at those numbers, you might find it hard to believe that when the Apple Watch first came out, it was…a dud. As the same piece shows:
(The) First Apple Watch, announced on September 9th, 2014, and released on April 24th, 2015, was initially a flop, with an 85.7% drop in sales from April 2015 to July 2015. The reason was that the Apple Watch Series 0 simply wasn’t good enough. It was neither fashionable nor performed well as a fitness watch. Apple, later on, shifted to focus on fitness features instead of simply making their watch look good. By the time Apple released Watch Series 3, people were already hooked.
Yep. I was hopeful for the Watch back then, but many people were dismissive. It was too complicated, too big, too expensive, etc.
I was reminded of all this as I was reading some “nervous nellie” reaction from Yanko Design and the New York Times about the Vision Pro. They hedge their bets (and they should), but the focus is on how it could fail.
And it could fail! Or more likely, it could be a dud. It could be like the Homepod or Apple TV. Remember TVOS? I thought people would jump on that and start developing apps for it. Well other than Apple, I don’t see too much happening with that device. Both those devices are…fine, but not game changers.
That said, I think the Apple Vision devices will be game changers. I suspect Apple will play the long game, just like they did with the Apple Watch. Watch this blog as we track it’s progress. 🙂
P.S. More on the Apple Watch written by me, here. More on the history of the Apple Watch from others here and here.