It sounds hyperbolic, but this piece makes a very strong case for that fact that it is: This Is the Beginning of the End of the Beef Industry | Outside Online
For pro-beef fans, consider this (emphasis is mine)
Sure, steak is great, but ground beef makes up 60 percent of beef sales, and most of it is more Salisbury than salutary, a greasy vehicle for the yummy stuff: ketchup, mushrooms, pickles, bacon, sriracha mayo. I knew I wouldn’t object if my central puck came from a plant, as long as it chewed right and tasted right. I suspected others might feel the same.
Even if people don’t go entirely vegan or vegetarian, there is going to be a lot less beef sold in the future, in my opinion.
Read the article: it’s great.