If this shoe was coming out from anyone other than Nike, I would just straight-up praise it. It’s a practical shoe. It will likely wear well over the months and even years. If you are someone who likes to wear the same shoe all the time (e.g. Birkenstocks or Blundstones) then these could be perfect for you.
Coming from Nike, though, which is famous/notorious for making rare and high priced shoes intentionally, the fact that they make these and portray these shoes as typical of them is …well, something.
To step back, Nike does make shoes for different markets. The Pegasus brand and the Air Force 1 lines are for mass markets, just like these are. Just like the Jordan brands and other high end lines are for different markets. It’s all just capitalism: they have a model for whatever you value and whatever your values are. For more on the these shoes, check out Uncrate and Yanko Design.
It’s funny: the reason my blog was able to get so many visits initially was because someone at the New York Times took me to be a influential fashion blogger and put me on their blogroll many years ago. Talk about good luck!
Since then I have not wrote much about fashion. I don’t know why. It’s not like my deep thoughts on other things are all that great. Maybe I wanted to come across as smart and not shallow and scattered like I am.
Time to change that up. So here’s a good story on The end of the Gap and their Rise and Fall. Very good journalism.
Speaking of good journalism, the Guardian has a great weekly newsletter on fashion. Here’s one such piece: A shopping guide to bold men’s sweatshirts. Highly recommend subscribing to their fashion newsletter.
For sneakerheads: these Nike X black Comme des Garcons Eagle sneakers look great:
Who knows if I can link to this image on the Bay for long, but I love this unconstructed madras blazer from Ralph Lauren, below. I had one like it when I was in my 20s and I loved it.
Pair this up with linen top and pants that pick up the colours in the blazer and you will be well suited up. Add some espadrilles and thin socks and you will bear any heat in style.
And the New York Times is on it: Can Shopify Stop Sneaker Bots? – The New York Times.
I find that story fascinating on many levels. It starts with the culture of sneakerheads. Then it shows what happens when you mix IT in. Suddenly there is a massive distortion effect that occurs. Combine that with voracious capitalism and a fun hobby morphs into something….well less than pretty.
So much of our current society is captured in that piece. Well worth taking a moment to read and digest.
P.S. I got caught up in that for a moment a few years ago when my son suddenly wanted this particular brand of Jordans. I remember him showing them to me by a guy who was selling them online, and I had to study sneakers to see if they were legitimate or knock offs before handing over hundreds of dollars to some guy who had some weird handle of a name.
Thankfully my son lost interest in becoming a sneakerhead. I couldn’t afford it anyway!
(Photo by Paul Volkmer on Unsplash )
To me, athleisureware is athletic clothing worn for some activity other than working out. Nike is taking that to another level with their Every Stitch collection. It’s made of similar materials to work out gear, and it comes from a company that makes workout gear, but it’s not workout gear. One example is in the photo above.
It’s a great collection, I think. If you want to see more on the collection, go here.
If you love it, you can buy it here. Nice it is: cheap it isn’t.
Perhaps this is the next progression in men’s and women’s fashion, just as the sport coat went from being clothing you wore for hunting or horseback riding to something worn every day.
From: Nike Spring ’21 Every Stitch Considered Collection | Uncrate
There are only two pairs of these shoes in existence. One pair is owned by Obama. The other pair can be owned by you, if you can afford them. As this article (Barack Obama’s Nike Hyperdunk PE Sneakers | Uncrate) explains, these Hyperdunk sneakers…
… were designed in 2009 for Obama building off of the Hyperdunk created for Team USA at the 2008 Summer Olympics in Beijing for Nike’s “United We Rise” collection. This customized pair adds the official Presidential Seal on the tongue tag, the number ’44’ by the toe, and insoles with bald eagles, and the date ‘1776’. The size 12.5 hi-tops go up for sale via Sotheby’s Buy Now platform on February 12th.
That’s right: Sotheby’s. Starting bid? $25,000.
First thought: it seems like Nike has done their homework on this. They consulted athletes such as Olympic weightlifting athlete Amna Al Haddad in their development of the product and they:
…worked with Amna and a variety of other athletes to see what they needed and wanted in a performance hijab. What we heard was that women were looking for a lightweight and breathable solution that would stay in place without concern of shifting.
Makes sense: these are the qualities that athletes look for in high performance garments in a variety of sports. That said, gaining the feedback from professional athletes that would actually wear it counts for much more than common sense.
Second thought: I hope professional female athletes that train and compete train in their hijab go on to adopt this product, whether it comes from Nike or other makers of sports apparel. More importantly, I hope that this further results in girls and women adopting such a product and — more importantly — participating more in sports and gaining all that can be gained as a result of such participation (I think those gains are considerable.)
Kudos to Nike on this. And kudos to all the women athletes who train and compete, at all levels.
For more on this, see: Nike Launches the Pro Hijab for Muslim Female Athletes | HYPEBAE
This piece, During Rule 40 Blackout, Emma Coburn Showcases New Balance on Olympic Stage, FloTrack, has a good run down of Rule 40 and how Emma Coburn cleverly circumvented it. In short, Rule 40 prevents all but official brands and whom they sponsor from promoting them during an blackout period of time surrounding the time of the Olympics. For example, US athletes using Nike can promote the Nike brand, but US athletes using other brands like New Balance cannot.
How did Coburn circumvent this? According to that article,
After crossing the finish line in third behind Ruth Jebet and Hyvin Jepkemoi, respectively, Coburn immediately removed her New Balance spikes and draped them over her shoulder before carrying the American flag. As a result of the bold move, thousands of photos snapped during her victory lap included her sponsor, New Balance, which otherwise would not have been featured. It’s more than likely that Coburn, who is vocal about sponsorship rights, did this intentionally to spotlight New Balance in the middle of the Rule 40 “blackout period” and circumvent Nike’s exclusive sponsorship rights with USATF.
One thing to note is that there are different rules for different athletic federations, it seems. The US swim team has more latitude than the track and field athletes.
As always, this is about money. Whatever else the Olympics are about — and obviously they are about many good things — money is one of the big aspects of these games.
According to Fast Company, Nike has a new Fuelband coming out called the Fuelband SE. It sounds like it is going to be smarter and more flexible than the current Fuelband:
Like the FuelBand, the FuelBand SE measures its wearer’s activity levels via a gamified system in which you can earn points for moving. The SE comes with even more built-in game mechanics to encourage users to want to move more throughout the day. It also offers a feature called “sessions” that allows you to categorize your movements according to the activity you’re doing, such as playing basketball, cycling, and now, sleeping. The FuelBand SE can also detect how hard you’re working during seemingly low-impact activities like yoga, and mete out points accordingly.
This should give the Fitbits and other wearable tech a good run for the money, and it may be the thing that makes me want to buy it.
Speaking of that, how much is it going to be?
Nike is currently accepting limited pre-orders for the FuelBand SE, which costs $149
Wearable tech promises to be big. Looks like Nike plans to be in the front of the pack with the Fuelband.